‘Cali Desert Chic’. What is it? You may have seen it flicking through Instagram and not even realised it. You might have heard the term but are still wondering what it actually means. Well ‘Cali Desert Chic’ is a look that draws inspiration in equal parts from the Californian wild west, desert boho and retro vintage glam.
Coming out of the location known as ‘The Inland Empire’, around two hours east of Los Angeles, the area incorporates high desert towns like Joshua Tree, as well as the Coachella Valley and its most famous center, Palm Springs. So it’s those diverse influences that are inspiring the ‘Cali Desert Chic’ look – and that has Instagram influencers worldwide going gaga this Summer.
Most likely first drawn to the area by the annual Coachella Music and Arts Festival – aka Coachella - it’s the event that has captured the attention of the fashion world. You may have noticed that every social influencer worth their weight in likes just happened to pop up and post, not only at Coachella, but at all the glitzy fashion events surrounding it.
The enormous reaction to all this has now led to these on-trend fashionistas and social tastemakers wanting to achieve that ‘Cali Desert Chic’ look not just for festival season, but all year round.
So what’s the attraction of the Californian desert? Well it’s that dry heat and laid-back bohemian lifestyle, the spectacular landscapes and amazing midcentury architecture of Palm Springs, and that wild west past and hidden Hollywood history.
It’s the reason that ‘Cali Desert Chic’ can take you from ranch to resort, with styles inspired by the wild vintage looks of yesterday, as well as today’s free-spirited and laid-back desert lifestyle. Palettes incorporate everything from the bright pop colors of Palm Springs to the warm earthy desert hues you’d find in Joshua Tree National Park.
Based out of Palm Springs, the Twin Palms Clothing Co is one of the labels at the leading edge of the ‘Cali Desert Chic’ movement. For Summer ’18 they’re bringing you tops, dresses, cut-off hoodies and shorts, and even a cool vintage-looking sun visor too, so you can put together that full ‘Cali Desert Chic’ look.
It’s a collection that really celebrates everything that makes the California desert such a unique destination, so even if you can’t make it there yourself, you can still achieve that must have 'Cali Desert Chic' look. Check it out for yourself here.